Monthly Archives: March 2014

Nice one BMW

I experienced a new level of sales personalization today. A friend wants to buy a BMW so went for a test drive. The sales rep followed up with a personal video voicemail embedded in an email. Now that’s something new, … Continue reading

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Book review: Write to Sell by Andy Maslen

What is the book about? It’s all in the title: Andy teaches you how to write to sell. He is a copywriter on a mission: taking copywriting beyond advertising and marketing into the mainstream. What are the top three things … Continue reading

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I love prospecting!

I often hear how prospecting – also known as cold calling – is the least enjoyable part of sales. I beg to differ: I love prospecting! The thrill of searching for and striking “gold” in my territory is something I … Continue reading

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Six Scents

I enjoyed this article in which The Times talks about how scent is the latest in the armoury of sales. Our sense of smell is directly wired in our brain, meaning that smell requires less processing and can immediately evoke … Continue reading

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