What is the book about?
It’s all in the title: Andy teaches you how to write to sell. He is a copywriter on a mission: taking copywriting beyond advertising and marketing into the mainstream.
What are the top three things that I learnt by reading it?
1. Focus on the person that you are selling to, just as I suggested in my blog.
2. Keep it simple. Simple language, simple sentences, simple messages convey more.
3. Make your writing easier to read by reviewing your Readability Statistics in Microsoft Word. I now do this with all my emails and blogs, including this one, in order to make them easy to read. If you don’t know where or what these are, you can send me an email and I will explain.
What’s so special about the author?
Andy is a well-known copywriter and author. He has trained over 1,000 copywriters and marketing teams. You can find out more information on his work at The Copywriting Academy.
Andy has improved my team’s sales writing significantly in two ways: we have adopted his advice, and also have engaging discussions about how we write as well as what we write.