Tag Archives: marketing

Nice one BMW

I experienced a new level of sales personalization today. A friend wants to buy a BMW so went for a test drive. The sales rep followed up with a personal video voicemail embedded in an email. Now that’s something new, … Continue reading

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Book review: Write to Sell by Andy Maslen

What is the book about? It’s all in the title: Andy teaches you how to write to sell. He is a copywriter on a mission: taking copywriting beyond advertising and marketing into the mainstream. What are the top three things … Continue reading

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